A woman with reddish-brown hair smiling, wearing a blue top, against a plain light gray background.

Hi, I’m Anastasia

Product Designer and Researcher. I create insights-driven products that people can rely on in changing conditions and across devices.

Komoot logo with white text and symbol on a black background.
Screenshots of GPS navigation apps on a tablet, phone, and smartwatch showing routes, distances, speeds, and directions for outdoor activities like hiking and biking, with a green background.

Redesigning the outdoor navigation experience for Europe’s leading route planning platform

Black smartphone with a white Apple logo on the screen.
A smartphone displaying the Android logo on the screen.
Outline of a laptop computer icon
Outline of a smartwatch on a black background
View project

Timeframe

11 months (2024-25)

Role

Lead Product Designer for the Navigation Squad

Result

Launched on Android (10M+ users) and replaced the 10 year old legacy version

Key learnings

Test with real users, in dynamic environments

Considering localisation early to create robust components

Maps complexity

Epsy logo in white on black background
A collection of mobile app screens and a computer interface for managing epilepsy patient data, including seizure tracking, medication logs, patient details, and data analysis charts, against a purple and blue gradient background.

Redesigning logging flows for an award-winning epilepsy management app

An illustration of a smartphone displaying the Apple logo on the screen.
Android robot icon on a smartphone screen
Outline of a laptop computer
View project

Timeframe

9 months (2023)

Role

Senior product designer / researcher

Result

31.5% improvement in Seizures logged

76% uplift in Journal logs

Reduced time to log a seizure

Key learning

Single page flows proved to be more efficient than multi-step logging flows

Black background with the word 'FIT' in large white letters and two white dots above the letter 'I'.
Close-up of a smartphone screen displaying a fitness challenge app titled "Uprise 2" featuring a woman in a red sports bra and black shorts in a workout pose. The app shows progress with minutes completed and days challenged, and the background includes a dark-themed digital fitness interface.

Bringing community Challenges to UK’s highest rated interactive fitness platform

Silhouette of a smartphone with the Apple logo on its screen
Grey Android robot face on a smartphone screen.
Outline of a laptop computer
Icon of a computer monitor with a gray border
View project

Timeframe

10 months (2018-2019)

Role

Lead Product Designer

Result

70% of users started a challenge

Members who joined a Challenge worked out 40 min more per week than those who didn't

Key learning

Simple progress data visualisation in a prominent location performed better than overcomplicated graphs

Logo with the word 'FiiT' in white text and two white dots above the 'i's on a black background.
A man exercising on an indoor exercise bike with digital fitness metrics displayed on the screen behind him, including calories burned, repetitions, and total count, in a modern gym with vertical blue and purple LED lights.

Creating the Connected Equipment experience for an interactive fitness platform

Smartphone displaying the Apple logo on its screen.
An illustration of an Android robot icon on a smartphone screen.
Icon of a computer monitor
Icon of a stationary exercise bike
Outline of a laptop computer with a large screen and keyboard.
Silhouette of a smartwatch with a rectangular face and a strap, viewed from the front.
View project

Timeframe

5 months (2021)

Role

Lead UX / UI / Research designer

Result

Increased social engagement

Created a platform for equipment partnership deals

Launched first ever interactive Airbike workouts (2021)

Key learning

Metrics and scoring systems are complicated, and depends on the user’s understanding of the activity

“Fiit feels like the home workout app to beat”

— Wired UK (Jan 2021, original article removed)

“Fiit Unlimited Review: is this the best home workout app to use in 2024?”

— Rated 4.5* by TechRadar (Dec 2023)

Black background with the word 'FÜT' in large white letters and two white dots above the letter 'U'.
Screenshot of a fitness app displaying a workout with two women in a studio doing side plank exercises. The app shows workout details such as points, clock, and heart rate.

Helping launch and grow UK’s top rated fitness platform

Smartphone displaying the Apple logo on the screen.
Generic smartphone with a black screen and navigation icons
Outline of a laptop computer with a blank screen
View project

Timeframe

12 months (2017-18)

Outline of a smart watch on a black background.

Role

Lead User Experience Designer and Researcher

(Collaborated with the Founders, Brand, Marketing, Engineering)

Result

4.9* app rating maintained for the first 4 years

7x growth in weekly active users in the first year

4.5 avg class ratings within 3 months after launch

Key learning

Content and data structure set up early on has implications for UX and scalability down the line.

TomTom logo in black and white with bold letters.
A fitness tracker wristband displaying a heart rate of 65 bpm. Multiple smartphone screens showing health and activity tracking data, including graphs, body composition details, and activity summaries, with a green background.

Multi-platform experience for an innovative, data-rich fitness wearable

Icon of a vertical lightbulb with a clip hanger on top, displayed in gray on a black background.
Smartphone with an Apple logo on the screen
Icon of a smartphone with a robot face in the center.
Icon of a laptop computer with a blank screen
View project

Timeframe

18 months (2014-15)

Role

Senior Interaction Designer

(Worked with Visual Designers, Research team, mechanical, industrial and software Engineers, Product and Marketing)

Result

Received an ISPO award in 2017

Technology patent registered

Key learning

The interplay between hardware and software design adds more complexity, sometimes resulting in compromises.

What my colleagues have said…

  • “Anastasia dives deep on any task she tackles and approaches it with great attention to detail and I really value our thoughtful and productive discussions.”

    Lisa, Product Manager (Komoot)

  • “She consistently brought a wealth of fresh, innovative ideas to the table. Her passion for both the product and her craft was evident in every design decision and discussion.”

    Steven, QA (Komoot)

  • “Anastasia is an invaluable design leader: her energy is contagious, and when paired with her strong design proficiency she is able to naturally rally a team around her. She is detailed and organised, yet knows when to change tracks and get scrappy.”

    Jennifer, Head of Design (Epsy Health)