https://soybean-calliope-37f8.squarespace.com/about-process daily 0.75 2026-08-07 https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/671421d4-d5cb-4ca4-b97f-4a61a100ac05/2024-09+Rome_ing+-+DJI_0126%2B.jpg My process September gathering with the Komoot team https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/44d8fa48-66fe-4d31-b7cc-f344ff941d09/IMG_6925.JPG My process Gravel cycling in Tuscany with the Komoot team https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/385463ec-92c3-4d45-aea6-ca0e364fe6cf/_DSF1195.jpg My process Kendal Mountain festival - joining a community hike for some field research https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/31e4d02b-a535-4457-b958-5d2aec6ef421/DJI_0368.jpg My process Meet-up with the Komoot design team in Austria https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/75d04a8e-7ef5-4651-9076-0805d008153d/96485947-f8b6-42b5-af49-56427e0483b0.jpg My process Cycling along the Hebridean Way in Scotland https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/7c3d650c-2b9c-4ff6-8ad5-72e110c80b6f/IMG_5618.JPG My process More cycling in Scotland https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/44fd5058-a6ff-4ac3-8261-e0d4f3a2d63e/c184de97-b00b-4d1a-8010-3fbd2f9a08db.jpg My process Hiking in the Dolomites https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/1c376ce0-690c-4a43-afe5-300cdfd359b3/IMG_1952.JPG My process More hiking in the Dolomites https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/3d48219f-3df0-48d8-8b5e-95414eb5dcd7/F8CDC90A-7A2F-4B6A-A524-E526B5A9A075.JPG My process Walking with my cockapoo called Roy https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/7d6b7e81-edc4-4f4b-9adc-b82613954024/bfb4c1b8-efc6-416a-9503-9074b883c961.jpg My process With my dog Roy on the paddleboard https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/6dc7f8db-22b0-4eca-8111-3cebd2bb70a1/IMG_2621.JPG My process My dog Roy at sunset https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/51da3f0e-be2a-41fb-9979-b25f8e2993c0/4a5db52b-fa94-4dce-8a57-3d0ba8b009c7.jpg My process Near Glencoe in Scotland https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/504ed65c-b0c9-466d-b8c8-7c6b5de2040b/IMG_2595.JPG https://soybean-calliope-37f8.squarespace.com/new-homepage daily 1.0 2025-10-30 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Featured https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Featured https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Featured 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https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/db35ce58-caf9-4a5d-95c4-6df4e6cf1a60/Airbike+thinner+left.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/2e40152a-992a-4d6c-a1a4-a06552498043/Web2.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/6d53ca13-a26a-4ea7-8f4a-7dbcc28eefae/Watch.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/6e7bbeb2-73ee-4211-a1fc-bd07d473e9de/Fiit+logo+SM+Left.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/ca512a9b-3046-4a8f-9a28-83e1c5fb73a5/Fiit+MVP+dark+3.jpg https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/c3967954-0d07-4be8-81bf-e86a5069afc2/phone+Apple.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/e4fa7826-edc5-4aa1-9321-b3af353e6d6d/phone+Apple.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/2e40152a-992a-4d6c-a1a4-a06552498043/Web2.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/6d53ca13-a26a-4ea7-8f4a-7dbcc28eefae/Watch.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/219fe5cb-5bd7-4edd-a601-3c539fe40660/Tomtom+logo+white+transparent.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/a1efa9e2-655d-4cfa-a15a-4ca8c58a90d3/TomTom+project+cover+2025.jpg https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/222b92ec-f894-4113-a10a-5fdbd2f04bc2/Fitness+band.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/c3967954-0d07-4be8-81bf-e86a5069afc2/phone+Apple.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/e4fa7826-edc5-4aa1-9321-b3af353e6d6d/phone+Apple.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/2e40152a-992a-4d6c-a1a4-a06552498043/Web2.png https://soybean-calliope-37f8.squarespace.com/projects daily 0.75 2026-08-08 https://soybean-calliope-37f8.squarespace.com/projects/fiit-mvp monthly 0.5 2025-07-01 https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/615ac51d-b295-4385-9657-be634ba00fc2/Lo-Fi+user+flows.jpg All Projects - Fiit: Defining app MVP (2017-18) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/166e380d-5fa7-4d29-8d3c-e391c82281ec/Sketches+MVP.png All Projects - Fiit: Defining app MVP (2017-18) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/0c17243c-c4cf-43e2-96b7-769cd3362d8c/Wires+2.jpg All Projects - Fiit: Defining app MVP (2017-18) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/195cadff-b9d7-45c9-bc4e-4fa3f61784ca/CX+map.jpg All Projects - Fiit: Defining app MVP (2017-18) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/76704062-1e42-4c6e-9a16-084939863f54/Wires+1.jpg All Projects - Fiit: Defining app MVP (2017-18) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/172f14ca-7208-4767-863a-ceed4b896271/reviews.jpg All Projects - Fiit: Defining app MVP (2017-18) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/9183fe4a-0ce4-407d-b6dc-06b061e01311/competitors.jpg All Projects - Fiit: Defining app MVP (2017-18) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/d74b7f71-b7d9-4da7-b1de-55e126384168/Fiit+user+personas.jpg All Projects - Fiit: Defining app MVP (2017-18) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/d7572efb-0238-4e44-93b5-f2023cfd609f/image+122.jpg All Projects - Fiit: Defining app MVP (2017-18) - App Vision We envisaged a platform that brings together engaging boutique studio style HIIT fitness classes with the motivation of digital interactivity. At the time most at-home workouts were done using YouTube or Instagram, but we believed this was not engaging enough. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/79454fea-bad5-47e5-aadc-2984f7485ece/In-class+wires.jpg All Projects - Fiit: Defining app MVP (2017-18) I reviewed various competitor fitness apps and explored designs for in-class motivation, e.g. hitting a particular heart rate zone. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/874a1f5a-3d87-4d87-9fcf-0b437076a66d/In-class+UI+visual.jpg All Projects - Fiit: Defining app MVP (2017-18) The in-class views that resulted (Fiit in 2018-2019). Since then a lot of enhancements have been made (e.g. adding leaderboards, shout-outs) but the foundations remain. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/da31c0ec-3c56-4276-b86b-06f293d2c16e/UI+2.jpg All Projects - Fiit: Defining app MVP (2017-18) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/71486c25-0be8-43ff-a926-40b9a06385b8/mvp+ui.jpg All Projects - Fiit: Defining app MVP (2017-18) https://soybean-calliope-37f8.squarespace.com/projects/tomtom monthly 0.5 2026-08-07 https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/49a1c1bb-b446-49dc-ac7e-a9d489887c73/Persona+and+trackers.png All Projects - TomTom: Fitness wearables (2016) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/1639665688769-WIH5LWHNKE7G9M455KYR/Ecosystem%252Bdiagram%252B3.001.jpg All Projects - TomTom: Fitness wearables (2016) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/90059f04-3b04-4e95-acf4-80977dbe42c4/device+flows.png All Projects - TomTom: Fitness wearables (2016) Early wireframe of the interactions on the tracker screen https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/1d0010aa-00cd-47fe-8895-488896a3c194/Screen+Shot+2021-12-10+at+10.15.46+AM.png All Projects - TomTom: Fitness wearables (2016) - Make it stand out Swipe to heart rate screen - result will appear in a few seconds https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/e917266f-c6b1-4f88-b7f2-6eaf8be6e30b/Device+UI.001.jpeg All Projects - TomTom: Fitness wearables (2016) Final device screen flows - user swipes the screen to cycle through stats. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/033a5a0e-7dbe-4b42-aad6-05d360818018/Screen+Shot+2021-12-10+at+10.17.20+AM.png All Projects - TomTom: Fitness wearables (2016) - Make it stand out Long press the touch button to enter the workout mode (e.g. to track a training session) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/677217a9-e2f3-4c44-a56b-b890138b4e5a/Body+comp+wires-23.jpg All Projects - TomTom: Fitness wearables (2016) Flow showing navigation to body composition graphs using sub-filters and links from the dashboard https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/caeb5302-b98a-4c27-a253-7eebfe60eca5/wires+desk+MS.jpg All Projects - TomTom: Fitness wearables (2016) User journey from the dashboard cards to the detailed graphs and goal setting flow https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/5af36fdc-a08f-4f55-8b15-c385b11c7e62/VD+Mysports.png All Projects - TomTom: Fitness wearables (2016) Final visual design and live product. Update: TomTom Sport got discontinued in 2023. The web app was live until then. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/35f2e0eb-9694-4517-a6de-7ca32918471a/TomTom+touch.png All Projects - TomTom: Fitness wearables (2016) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://video.squarespace-cdn.com/content/v1/616ed585515613023d333183/9677c684-ce99-49f8-a7d2-ac977e3da795/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/616ed585515613023d333183/9677c684-ce99-49f8-a7d2-ac977e3da795/thumbnail All Projects - TomTom: Fitness wearables (2016) All Projects - TomTom: Fitness wearables (2016) https://video.squarespace-cdn.com/content/v1/616ed585515613023d333183/7de0a04c-e6dd-4b8a-94e1-f0b5b87f705a/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/616ed585515613023d333183/7de0a04c-e6dd-4b8a-94e1-f0b5b87f705a/thumbnail All Projects - TomTom: Fitness wearables (2016) All Projects - TomTom: Fitness wearables (2016) https://soybean-calliope-37f8.squarespace.com/projects/canon monthly 0.5 2024-01-24 https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/1b609089-eb6f-44fa-b4a5-09efca698ef0/Localisation.jpg All Projects - Canon: responsive pages (2014) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/5ade62b0-186a-44bb-ac12-938507e83f6d/Sketch+canon+3.png All Projects - Canon: responsive pages (2014) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/dbf0afae-08a9-4bf7-bddf-187ef3f0f900/sketch+canon+4.png All Projects - Canon: responsive pages (2014) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/650e28e0-0aa3-4161-9450-bdac72203139/canon+map.jpg All Projects - Canon: responsive pages (2014) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/66aeb757-769d-4850-b0c7-57a5e99d9c51/Wireframes.png All Projects - Canon: responsive pages (2014) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/1dacc1a9-b3d4-4752-8e2c-e8396d8cc7a2/Responsive+modules+annotations.png All Projects - Canon: responsive pages (2014) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/724f93c8-a7bf-4f82-8f50-754f2456bd34/Prioritisation+of+modules.png All Projects - Canon: responsive pages (2014) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/4bc5a1de-a4aa-4f9a-969f-e3d98521ef67/User+testing+remote.png All Projects - Canon: responsive pages (2014) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/6ec397d3-2789-4053-beeb-b5b2c4e261a3/Analytics+review.png All Projects - Canon: responsive pages (2014) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/cfa7e7cf-cc08-45da-91c9-534de77d2130/Prioritisation+of+improvements.png All Projects - Canon: responsive pages (2014) https://soybean-calliope-37f8.squarespace.com/projects/challenges monthly 0.5 2025-07-01 https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/4d2ab5d7-bd1e-4b8a-bb8e-02f16f314492/team+challenges.jpg All Projects - Fiit: Challenges feature (2018-19) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/8d4c3f73-50ec-4fb0-9c7e-2c00127a1792/Challenges+wires.png All Projects - Fiit: Challenges feature (2018-19) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/16413179-8a48-4b94-b8dc-a3cacdece5ab/challenge+proto.png All Projects - Fiit: Challenges feature (2018-19) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/ad140000-5f59-4583-b04b-46a393591c96/design+system.jpg All Projects - Fiit: Challenges feature (2018-19) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/ecfa23b5-b412-4c04-aad5-ad7045422446/Challenge+UI+mocks.jpg All Projects - Fiit: Challenges feature (2018-19) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/da2efee8-b510-494a-a9a2-c3c847d6c4e3/challenges+print.jpg All Projects - Fiit: Challenges feature (2018-19) - Objective Working closely with the marketing team, we tested various ways to engage Fiit users across social channels. Community fitness challenges were received well (e.g. complete 30 classes in 30 days). The feedback we were getting indicated that users wanted to see their progress on challenges in the app. From the business perspective, it was also a good potential lever to promote specific classes or app content. I set out to define the concept, test ideas and deliver the feature end-to-end. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/7289498d-0a43-4ec8-8945-27e3a825a91b/User+feedback.png All Projects - Fiit: Challenges feature (2018-19) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://soybean-calliope-37f8.squarespace.com/projects/airbike monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/bff9df37-338b-406b-9c37-5746af7073da/AF_TRAINER_03+%281%29.jpg All Projects - Fiit: Air bike experience (2021) - Challenge After the fitness market landscape had changed drastically in 2020, I worked closely with the Head of Product and the 3 founders to define the next phase of user experience on the Fiit platform. We agreed that it was essential to go beyond mat-only workouts and that connected equipment was going to be the next focus. Specifically, Air Bikes have been proven to boost functional fitness, however, no digital interactive experience existed for them yet. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/2d541c1a-ef73-4ee8-95ed-64a5b8ef7339/Frame+288.jpg All Projects - Fiit: Air bike experience (2021) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/b5ba0e57-bb9b-4f84-b881-38610f550246/Metrics+testing+airbike.jpg All Projects - Fiit: Air bike experience (2021) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/e79eb3c5-7ae2-46bf-bf03-176d730fc932/air+bike+purchase+journey.jpg All Projects - Fiit: Air bike experience (2021) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/314b45d0-7d1a-4ae4-91c5-5ad3dc677c65/Frame+18.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/9a0685fc-48c3-4a00-9cc6-f1fddd1ce1d7/Screen+Shot+2024-03-12+at+11.12.26+PM.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/fd0ea82b-eae7-4fad-a863-3eaa6b3c2c40/Air+bike+metric+states.jpg All Projects - Fiit: Air bike experience (2021) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/17be8bf0-45dd-4855-9bde-5a9638cd1206/Final+UI+000.jpg All Projects - Fiit: Air bike experience (2021) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/8b157610-c3e7-4a1b-8db9-8eb4f617afbd/airbike+social+posts.png All Projects - Fiit: Air bike experience (2021) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://soybean-calliope-37f8.squarespace.com/projects/epsy-journal2 monthly 0.5 2023-10-22 https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/c93a7032-88df-4956-b032-bb5d4a6b3cd1/Screenshot+2023-09-03+at+2.13.06+PM.png All Projects - Epsy: Journal feature (2023) - Make it stand out Analysed the old flow for logging life events. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/1c0a33f3-bad3-4b4d-aff1-ffecad5e26fe/Screenshot+2023-09-03+at+2.03.54+PM.png All Projects - Epsy: Journal feature (2023) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/f293529b-09cd-49f4-a507-9c70f4865824/Screenshot+2023-09-03+at+2.08.49+PM.png All Projects - Epsy: Journal feature (2023) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/0fc3df28-ae84-437e-b136-edc5a3527042/Screenshot+2023-09-03+at+2.11.03+PM.png All Projects - Epsy: Journal feature (2023) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/7650fa70-16fb-4b6e-93d8-4a8c96d8ce07/Screenshot+2023-09-03+at+2.18.16+PM.png All Projects - Epsy: Journal feature (2023) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/47f467d8-caf7-4305-ad3c-bbfb4dcf1141/Screenshot+2023-09-03+at+2.25.33+PM.png All Projects - Epsy: Journal feature (2023) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/033e491f-b5be-4db0-81cb-29cefae7dc5c/Screenshot+2023-09-03+at+2.30.38+PM.png All Projects - Epsy: Journal feature (2023) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/55419c1a-433a-4042-aea0-0bad8173ebad/Screenshot+2023-09-03+at+2.30.52+PM.png All Projects - Epsy: Journal feature (2023) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/2debb7d0-adf9-4e30-919d-fae18d88e5fa/Mood+iconspng.png All Projects - Epsy: Journal feature (2023) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/ba49b2ce-0356-4a6c-91d1-8b3452fefa7c/Screenshot+2023-09-03+at+2.42.31+PM.png All Projects - Epsy: Journal feature (2023) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/cb4de594-fbad-485e-9cb2-f01250258a2e/Journal+take+up+22+Oct.jpg All Projects - Epsy: Journal feature (2023) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/cc3643af-ea17-4943-9b15-c72c3d4515c8/Analytics+Notes+bigger+than+mood.jpg All Projects - Epsy: Journal feature (2023) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://soybean-calliope-37f8.squarespace.com/projects/epsy-logging monthly 0.5 2026-08-07 https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/ddd7de3d-ade0-4b41-9ed5-d5742ba5e227/tabler_award.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/95b0c06f-7fb1-45bf-b3f3-778e8490fbed/Impact.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/f5997663-52c9-470a-acca-afa7cd63b139/Old+flows.png All Projects - Epsy: Logging Flows Redesign (2023) - Make it stand out Legacy logging flows - long and windy https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/9ee25221-14c9-4cab-8a78-1ea7265ad35c/User+requests+logging.jpg All Projects - Epsy: Logging Flows Redesign (2023) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/78fe1707-34e4-4dae-9201-c7de5e97e562/Screenshot+2023-08-27+at+9.51.42+PM.png All Projects - Epsy: Logging Flows Redesign (2023) - Make it stand out “How we feel” app - colourful blobs indicate emotions, followed by a single page to log extra details https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/c269edbf-4de5-4a7b-8b59-73429729248a/Screenshot+2023-09-04+at+12.22.55+PM.png All Projects - Epsy: Logging Flows Redesign (2023) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/4bda2591-13e1-407d-a304-958732dd4a02/violet+blobs+exploration.png All Projects - Epsy: Logging Flows Redesign (2023) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/a1016ee7-1ca7-4dbc-9ba0-71a55cf0d807/Collaobration+screenshot.jpg All Projects - Epsy: Logging Flows Redesign (2023) - Make it stand out Design review session in Miro screenshot https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/d2b31e59-c096-4780-ac37-cf803c49f8c0/logging+panel.jpg All Projects - Epsy: Logging Flows Redesign (2023) - Make it stand out Logging panel a/b testing and evolution stages https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/ea682a16-19f5-486e-bfcd-375421ae54cd/User+testing.jpg All Projects - Epsy: Logging Flows Redesign (2023) - Make it stand out User testing different versions of the logging panel, analysing sessions in Condens https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/b55fae68-01c3-4594-a16d-2c345852ab1e/Logging+panel+flows.jpg All Projects - Epsy: Logging Flows Redesign (2023) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/1120d893-35f6-4b64-8b1c-6932cc190537/Other+flows.png All Projects - Epsy: Logging Flows Redesign (2023) - Make it stand out Flows detailed design - working out the detailed spec in Figma https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/38ae6fc6-9508-43da-ab03-39945df7d71f/Screenshot+2023-09-01+at+10.00.11+PM.png All Projects - Epsy: Logging Flows Redesign (2023) - Make it stand out Design system components I contributed as part of logging flows redesign https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/289f221a-29c3-4616-9933-bc974ca9a27b/Final+designs.jpg All Projects - Epsy: Logging Flows Redesign (2023) - Make it stand out Final UI for the key logging flows (all colours were tested for accessibility) https://video.squarespace-cdn.com/content/v1/616ed585515613023d333183/fe03fe02-f159-49b9-a604-57ce6e5e4f70/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/616ed585515613023d333183/fe03fe02-f159-49b9-a604-57ce6e5e4f70/thumbnail All Projects - Epsy: Logging Flows Redesign (2023) All Projects - Epsy: Logging Flows Redesign (2023) https://soybean-calliope-37f8.squarespace.com/projects/epsy-blog monthly 0.5 2023-09-11 https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/5a9ff967-d83d-42bb-a9a6-f5c339229731/Screen+Shot+2024-03-06+at+4.48.45+PM.png All Projects - Epsy Health blog (2022) - Make it stand out IA sitemap with an updated content structure for the blog. The green boxes demonstrate the new level of categories to be added. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/7a39e23b-de91-444d-818b-052e5c52fc4d/Screenshot+2023-01-16+at+2.00.01+PM.png All Projects - Epsy Health blog (2022) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/ad247409-0868-4acf-9641-1bbab4f90c90/Screen+Shot+2024-03-06+at+5.10.54+PM.png All Projects - Epsy Health blog (2022) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/32535812-ea0a-4386-ab05-446c0c09878d/Screenshot+2023-01-16+at+2.21.54+PM.png All Projects - Epsy Health blog (2022) - Make it stand out Mobile designs for key blog pages https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/4289d170-ccca-4187-a805-66dc4b5fa84c/Screenshot+2023-01-16+at+2.23.05+PM.png All Projects - Epsy Health blog (2022) - Make it stand out Desktop designs of key blog pages https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/fa912698-864f-4e3c-8134-0a8422eab8dd/Screenshot+2023-01-16+at+2.26.34+PM.png All Projects - Epsy Health blog (2022) - Make it stand out I created a set of illustrations for the main category tiles, keeping in line with the Epsy brand style, and turned them into reusable components. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/0384591e-f025-417b-b5d2-b2e7e4ca28cc/Screenshot+2023-01-16+at+2.26.50+PM.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/8803a1d2-2d81-4dff-82a7-ec224d493bd0/Screen+Shot+2024-03-06+at+5.16.05+PM.png All Projects - Epsy Health blog (2022) - Make it stand out Developer regularly sent pre-recorded videos via Loom for me to watch and respond with design updates or clarifications https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/423b5085-62f7-4f4f-be48-ee0353ecc9e2/Screenshot+2023-01-16+at+2.38.46+PM.png All Projects - Epsy Health blog (2022) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://soybean-calliope-37f8.squarespace.com/projects/epsy-caregivers monthly 0.5 2023-12-05 https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/05c475dc-514d-430f-b5af-c8e1329f117a/Screenshot+2023-10-05+at+10.40.20+PM.jpg All Projects - Epsy: Caregiver mode (2023) - Make it stand out User requests gathered by customer support requesting the caregiver feature https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/4903e8d5-3509-4fa8-abe1-4c9f4d6aa1db/Screenshot+2023-10-05+at+10.42.01+PM.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/8370e636-c647-42c5-b60b-17695a786463/Screenshot+2023-10-05+at+10.45.22+PM.png All Projects - Epsy: Caregiver mode (2023) - Make it stand out Team synthesis of qualitative answers https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/9e5c726a-891a-4f46-8443-8756818a1e55/Screenshot+2023-10-05+at+10.42.35+PM.png All Projects - Epsy: Caregiver mode (2023) - Make it stand out Summary learnings from the survey https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/7d6ea97b-1b7e-4d26-bbde-c4cf4665314f/Competitive+review.jpg All Projects - Epsy: Caregiver mode (2023) - Make it stand out Competitive and best practice review of apps allowing multiple profiles sharing https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/3d778872-8f62-457d-b681-62a93a0d8c2f/IA+map+for+caregivers+2x.jpg All Projects - Epsy: Caregiver mode (2023) - Make it stand out Information architecture changes to accommodate the ‘caregiver mode’ https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/a0392159-790f-4a60-8bc7-e0e21b5ad418/Edge+cases+with+devs.png All Projects - Epsy: Caregiver mode (2023) - Make it stand out Edge cases / UX review with developers and key stakeholders https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/b70553c4-aa60-4b5e-ab4e-021f87fe3afe/User+testing+Maze.jpg All Projects - Epsy: Caregiver mode (2023) - Make it stand out Round 1: unmoderated prototype testing in Maze (profile switching) https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/40c0c57d-0bea-4397-b760-e8ed3ab07b4c/UI+flows.jpg All Projects - Epsy: Caregiver mode (2023) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/f0d22f7f-459a-4280-b361-d8154cda6ff0/Multiple+profiles+-+user+testing+with+conclusions.jpg All Projects - Epsy: Caregiver mode (2023) - Make it stand out Round 2: moderated user testing over Zoom - the profile switching flow https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/2da9f5cc-6a24-4168-b659-076af7a75f55/Design+flows.jpg All Projects - Epsy: Caregiver mode (2023) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/285b8c49-369a-413b-8435-2829b9bdb5d2/Key+screens.jpg All Projects - Epsy: Caregiver mode (2023) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/753aa351-8d17-450a-ba46-5693a78ccbf8/Design+system+additions.jpg All Projects - Epsy: Caregiver mode (2023) - Make it stand out Added components and patterns to the Epsy design system https://soybean-calliope-37f8.squarespace.com/projects/fiit-web-app monthly 0.5 2026-08-07 https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/6192b2b8-ba52-4b9f-b694-56ffa903a6bd/Direct+to+Website+flow.jpg https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/87971609-ca7b-46c5-bc8f-41a5678588c7/App+TV+connection.png All Projects - Fiit: Web app - Challenge Fiit users so far could take classes on the big screen only by connecting their phones to TVs via cable or bluetooth and then their Apple Watch or chest strap to the phone. This was a tricky experience for some, so we repeatedly got requests from users asking for a way to take classes on a laptop. Within the product team we decided to create a flexible web app that would work in a browser and on TV boxes. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/30a89b47-2325-4e01-8a8f-1c9971c8d561/Wires+1.jpg All Projects - Fiit: Web app https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/696e4d30-3804-4e1a-86e7-526a63144806/Filters+explorations.png All Projects - Fiit: Web app https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/43dbbc7e-828a-485b-8c0a-c0a9f4098855/Amazon+billing+options.jpg All Projects - Fiit: Web app - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/16b647d8-d887-44b2-8cd5-2751f73b9c43/Connecting+device+flow.jpg All Projects - Fiit: Web app https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/97e62145-b3ba-4108-b8e5-e0a6caac8a4d/sky+web+app.png All Projects - Fiit: Web app - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://soybean-calliope-37f8.squarespace.com/projects/fiit-website monthly 0.5 2026-08-07 https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/26581208-c786-4f08-8434-5d73e33160d9/Frame+178.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/9981af86-d20a-48f4-8365-4a81332a2a00/Frame+188.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/b347c64a-d62e-40ba-aaad-e4c2a3831927/Frame+174.png All Projects - Fiit Website ecommerce optimisation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/bec63ffe-5af9-41b7-bf8c-08ab49cae3d1/Frame+175.png All Projects - Fiit Website ecommerce optimisation https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/eb9c04b9-71bc-452e-adb4-158b766ae070/Frame+176.png All Projects - Fiit Website ecommerce optimisation - Make it stand out User Focus Group materials - testing website landing page messaging and competition visuals https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/6844a798-bbab-468c-b2ae-b5bb26cb116f/Frame+177.jpg All Projects - Fiit Website ecommerce optimisation - Make it stand out Homepage and Studio page wires showing some early thinking and a mobile-first approach. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/c91a7354-fcbd-4274-a552-846d3a5815e7/Frame+179.png All Projects - Fiit Website ecommerce optimisation - Make it stand out Original checkout designs of the multi-step checkout journey on Fiit’s website. Only 1% of users made it to the success page. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/c371d7b6-55f2-43e1-ac85-bbe34c06ecb5/Frame+180.png All Projects - Fiit Website ecommerce optimisation - Make it stand out A shorter 2 step checkout designs - pushing 1000s more users to create Fiit subscriptions https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/2631130b-efff-4449-b8d9-1cf82dc8c2f4/Frame+181.jpg All Projects - Fiit Website ecommerce optimisation - Make it stand out Fullstory tool showing heatmaps of clicks. In this test version the ‘free’ tab was taking away users from the sign up journey. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/5a6a3829-81eb-4ebe-8a6a-bd817c57f052/Frame+186.jpg All Projects - Fiit Website ecommerce optimisation - Make it stand out Remote usability studies - users reviewing the pricing options on the homepage. Users’ faces have been blurred to respect privacy. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/78ae3a38-9191-4a5e-9f60-c846ef8949a2/Frame+182.png All Projects - Fiit Website ecommerce optimisation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/0314da6f-7a6c-49e6-919d-e41548abe3f4/Frame+184.png All Projects - Fiit Website ecommerce optimisation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/01823e20-6b0e-485e-aa97-b176ced37893/Frame+185.png All Projects - Fiit Website ecommerce optimisation - Make it stand out Users could select ‘I have a tracker’ in the checkout. Conversion on the payment page increased. Note: this work happened alongside steps reduction and free trial roll-out, so it’s showing the longer checkout funnel. https://soybean-calliope-37f8.squarespace.com/projects/komoot monthly 0.5 2026-08-08 https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/23359e4c-0d12-4b0a-8546-972dfbcc9975/Screenshot+2026-08-07+at+18.58.12.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/d57d131a-7181-4e3e-ad51-626e5fc41456/Komoot+web+planner.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/e6c23974-bcdd-48cd-8638-e6bb22ba8b9e/Komoot+app+and+device.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/a4fcce9f-61f3-4083-a222-db336dbf9464/Target+users+komoot.jpg https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/dccde95d-6040-4117-8608-426bd21fa89d/Frame+1171274739.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/bfb7445f-7ed5-4cb9-b346-e557381e42f6/Kendal+testing+2+%282%29.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/4867fbc7-78d5-4932-bc3b-7d9a71f2100c/mingcute_ai-line.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/3522f81d-06fe-42cd-a9e0-d300e227aa1f/Blurred+survey+findings.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/b0017466-c55d-4fa8-8a58-33ce10411b62/Use+case+analysis.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/9005a7cf-b57c-4721-853b-0738d27517e0/Screenshot+2026-08-07+at+13.56.02.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/2aa8923f-6164-4960-948e-45d79b5755bd/Screenshot+2025-07-01+at+16.39.25.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/b502f32f-f7fe-46ac-ac07-2ede7d05f92f/Turn+instructions+and+activity+notifications+portfolio.jpg https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/bbfe2a21-6fb4-490f-b7dd-e42b51e7712b/Screenshot+2025-04-21+at+16.36.10.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/f0be09b3-3d1e-4468-a2f5-743d0bc08aa1/POIs+specs.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/30030ff7-f889-40c1-9f88-1f3e9c3ca634/POIs+on+Garmin.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/5b0ff240-a082-4e48-b233-ff3778834027/Komoot+public+update+-+with+my+UI.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/c9807fbd-aef6-45d5-a89c-144bdcf25d04/Screenshot+from+features+on+komoot+website+3.png https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/744822c5-2bca-4db8-9cbd-64772cd4d953/photo-1703526737880-54ad8ee3cd0f.jpg https://video.squarespace-cdn.com/content/v1/616ed585515613023d333183/898d67a0-a568-4379-a507-fb7a58a69bb1/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/616ed585515613023d333183/898d67a0-a568-4379-a507-fb7a58a69bb1/thumbnail All Projects - Komoot: Hiking and Cycling navigation platform (2024-25) All Projects - Komoot: Hiking and Cycling navigation platform (2024-25) https://soybean-calliope-37f8.squarespace.com/projects/epsy-design-system2 monthly 0.5 2026-08-07 https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/c783631a-1bcb-4198-978e-9ddc76a2019b/Frame+1171275209.png All Projects - Epsy: New Design System for a medical app (2022-23) - Make it stand out Design system plan I created to get the team on the same page and divide responsibilities https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/651fe574-2f78-43ca-8cf7-8a000ffd2bfc/Frame+1171275211.png All Projects - Epsy: New Design System for a medical app (2022-23) - Make it stand out Guidelines in Figma I created to support each component type https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/59ce956c-4459-4ecf-837f-20556aa5b553/Frame+1171275213.png All Projects - Epsy: New Design System for a medical app (2022-23) - Make it stand out Accessibile colour variables in the central design system https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/3ca9c531-86b7-45ea-977c-4cab5b580842/Frame+1171275212.png All Projects - Epsy: New Design System for a medical app (2022-23) - Make it stand out Data visualisation components I built within the Epsy Design system to support redesign of Insights. https://images.squarespace-cdn.com/content/v1/616ed585515613023d333183/2cc7957e-9a1a-42a8-a4d9-a6a8fa1d6cb5/Frame+1171275210.png All Projects - Epsy: New Design System for a medical app (2022-23) - Make it stand out Quarterly retros in Miro looking back on design system work